The little yellow surfboard that represents This Tourism Week (www.thistourismweek.co.za) has become a well-known icon in the tourism industry in South Africa.

Everywhere I go, everyone knows it – and I’ll tell you why.

It’s because everything I do – everything, from the fact that I absolutely refuse to wear ties (and shoes, often enough) to the fact that I absolutely will not keep a diary – everything I do makes up my brand.

From the colour of my hair to the cut of my jib, my brand is everything about me. From the way I invoice you to the polite manner in which I turn away business from companies who I consider too anal to share my ‘Barefoot on the beach’ (http://www.barefootclients.co.za) approach to business, my brand is everything about me. From the typeface I use for my correspondence to the – oh yes! – actual work I do, my brand is everything about me, and everything about me is my brand.

That’s why I can’t understand the fuss. You don’t need to define ‘your brand.’ Your brand is YOU.

And the little yellow surfboard (which is the icon I chose to represent me) is me.

See? Easily defined…

Contributed by…… tourism in South Africa ..wada..wada..wada